Google Analytics Certification
Google Analytics Comprehensive Training & Certification Classes
Learn how to navigate Google Analytics, analyze data and improve your overall business performance and ROI. The online marketplace has never been more competitive, no matter what practice area you’re in. Learn how to track web visitors and turn those visitors into qualified leads. Analytics is a powerful tool that will help you determine which practices are best for your business in terms of marketing and advertising online.
Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition and retention and your overall web performance.
In this highly informative 4 half-day course series, Comprehensive Google Analytics teaches you the correct way to set up Analytics, create reports and analyze website data. Whether you are new to Google Analytics or are already managing multiple Analytics campaigns, we can teach you the best ways to use the full potential and power of Google Analytics. Improve your ROI, your customer acquisition, customer retention and your overall web performance
- Account Set-Up & Management: Learn how to properly set up accounts, new profiles, install tracking codes and more. Do it right the first time, learn how to properly manage client accounts.
- Data Cleansing: Filters & Goals: Engagement principles, campaign tagging, landing pages & bounce rates. Learn about conversions including goal set-up, reports and e-commerce tracking. Learn how to create custom reports, API integration and more
- Dig Deeper into your Executive Account Structure: Learn best practices for account setting, user management & account structure. Adjust your account to easily gather the most relevant data.
- E-Commerce Tracking: Learn how Google Analytics works and best practices for tracking, reporting and analyzing your AdWords, AdSense and e-commerce data.
- Adjust and improve your ROI with Google Analytics to determine the strengths and weaknesses of advertising copy, keywords, landing pages, and more.
- Learn advanced tracking and how to monitor client conversions with simple, straightforward reporting. We’ll go in-depth into filters, conversion tracking, Flash tracking, custom visitor variables, managing cookies & tracking and extracting data.
- Learn strategies and best practices for new features and overall campaign success
- Prepare for the Google Analytics Certification Test (materials & sample questions included)
Please call with any questions, 847-220-7047.